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April 30, 2021
Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing
Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››
December 29, 2020
Where Travelers to the Top U.S. Tourist Destinations Eat and Shop
2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››
December 16, 2020
Infographic: The State of Geofencing Marketing
What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››
November 9, 2020
How Agencies and Brands Use Geofencing Marketing to Grow Their Business
Updated 4/25/2022 Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results. Digital marketers see opportunities for geofencing… Read More ››
August 21, 2020
Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising
Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››
May 5, 2020
Consumer Retail Foot Traffic During COVID-19
Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››
March 10, 2020
Three Ways to Solve for Foot Traffic Attribution
Tying ads to online conversions, purchases, and sales is simple and straightforward. Most ad platforms display these metrics on their dashboard home pages. They show you your ad spend per… Read More ››
January 30, 2020
How To Reliably Solve For Foot Traffic Attribution
Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››
January 24, 2020
Location Data Fireside Chat with CPO Andy Schrader: Five Questions to Ask When Shopping for Location-Based Marketing Software
Location data is valuable only when it’s reliable and scalable. Being able to target coffee drinkers who have been inside a Starbucks: very valuable. Trying to target coffee drinkers who… Read More ››
January 20, 2020
Top Trends in Location-Based Advertising for 2020
Reveal Mobile recently produced a webinar featuring four location data industry experts who shared key trends, insights and predictions for location-based marketing and advertising in 2020. The discussion covered location… Read More ››
