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September 1, 2020

Webinar – COVID Summer: How Restaurants, Gyms and Clothing Retailers Weathered the Storm

As cities across the U.S. have been impacted by the COVID-19 pandemic, retailers have re-opened in fits and starts across the country.  To understand the impact of the pandemic on… Read More ››

Foot Traffic & Attribution, Industry Insights, Research / Analysis
Location-Based Marketing Benchmark Report

August 21, 2020

Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising

Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››

Industry Insights, Location-Based Marketing, Research / Analysis
Apple iOS 14

August 10, 2020

How Will iOS 14 Impact Location-Based Marketing, Advertising and Reveal Mobile?

Quick Hit: iOS Supply will initially dip and then steadily re-build because Apps are highly motivated to help consumers understand the value exchange for shared data The value of privacy… Read More ››

Industry Insights, Location-Based Marketing, Privacy

June 30, 2020

Webinar: How Digital Ad Agencies Use Location Data to Understand, Reach and Convert Consumers

Join us Tuesday July 14 at 2 ET / 11 PT  In this 30 minute webinar, the Reveal Mobile team provides a comprehensive look at how large digital advertising agencies… Read More ››

Foot Traffic & Attribution, Industry Insights, Research / Analysis

May 28, 2020

How COVID-19 is Affecting Foot Traffic at Grocery Stores

Since the COVID-19 outbreak began, numerous articles have been published showing how foot traffic to various locations has changed. Using location data from mobile devices, organizations as diverse as the… Read More ››

Industry Insights, Research / Analysis

May 5, 2020

Consumer Retail Foot Traffic During COVID-19

Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››

Industry Insights, Research / Analysis

March 10, 2020

Three Ways to Solve for Foot Traffic Attribution

Tying ads to online conversions, purchases, and sales is simple and straightforward. Most ad platforms display these metrics on their dashboard home pages. They show you your ad spend per… Read More ››

Foot Traffic & Attribution, Industry Insights

February 18, 2020

How to Use Location Data to Outsmart Competitors & Win Market Share

Originally published on SearchEngineJournal.com by Brent Csutoras While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital… Read More ››

Custom Audiences, Foot Traffic & Attribution, Industry Insights, Location-Based Marketing

January 30, 2020

How To Reliably Solve For Foot Traffic Attribution

Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››

Foot Traffic & Attribution, Industry Insights

January 24, 2020

Location Data Fireside Chat with CPO Andy Schrader: Five Questions to Ask When Shopping for Location-Based Marketing Software

Location data is valuable only when it’s reliable and scalable. Being able to target coffee drinkers who have been inside a Starbucks: very valuable. Trying to target coffee drinkers who… Read More ››

Industry Insights, Location-Based Marketing, Privacy
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