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December 29, 2020

Where Travelers to the Top U.S. Tourist Destinations Eat and Shop 

2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››

Industry Insights, Research / Analysis

December 16, 2020

Infographic: The State of Geofencing Marketing

What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››

Geofencing marketing, Industry Insights

December 14, 2020

Discounts Drove Black Friday Foot Traffic

Clothing stores of all shapes and sizes have had to make adjustments for the 2020 holiday shopping season, typically starting with Black Friday. Not only have they had to change… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis
Geofencing Marketing Report

November 9, 2020

Statistics Reveal the Best Geofencing Tactics to Grow Your Business

Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results. Reveal Mobile recently surveyed 116 digital marketers at… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis

September 1, 2020

Webinar – COVID Summer: How Restaurants, Gyms and Clothing Retailers Weathered the Storm

As cities across the U.S. have been impacted by the COVID-19 pandemic, retailers have re-opened in fits and starts across the country.  To understand the impact of the pandemic on… Read More ››

Foot Traffic & Attribution, Industry Insights, Research / Analysis
Location-Based Marketing Benchmark Report

August 21, 2020

Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising

Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››

Industry Insights, Location-Based Marketing, Research / Analysis
Apple iOS 14

August 10, 2020

How Will iOS 14 Impact Location-Based Marketing, Advertising and Reveal Mobile?

Additions to Original Post – 22 December 2020 Apple’s planned release of new privacy features in iOS 14 is expected to hit the street in March 2021 The release is… Read More ››

Industry Insights, Location-Based Marketing, Privacy

June 30, 2020

Webinar: How Digital Ad Agencies Use Location Data to Understand, Reach and Convert Consumers

Join us Tuesday July 14 at 2 ET / 11 PT  In this 30 minute webinar, the Reveal Mobile team provides a comprehensive look at how large digital advertising agencies… Read More ››

Foot Traffic & Attribution, Industry Insights, Research / Analysis

May 28, 2020

How COVID-19 is Affecting Foot Traffic at Grocery Stores

Since the COVID-19 outbreak began, numerous articles have been published showing how foot traffic to various locations has changed. Using location data from mobile devices, organizations as diverse as the… Read More ››

Industry Insights, Research / Analysis

May 5, 2020

Consumer Retail Foot Traffic During COVID-19

Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››

Industry Insights, Research / Analysis
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