Company & Industry News
Blog
Showing posts with the category of: Industry Insights ()
Filter by
April 30, 2021
Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing
Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››
April 27, 2021
How Will iOS 14 Impact Location-Based Marketing, Advertising and Reveal Mobile?
Updated: 27 April 2021 Apple’s planned release of new privacy features in iOS 14 is expected to hit the street this week The release is intended to give more control to… Read More ››
December 29, 2020
Where Travelers to the Top U.S. Tourist Destinations Eat and Shop
2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››
December 16, 2020
Infographic: The State of Geofencing Marketing
What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››
December 14, 2020
Discounts Drove Black Friday Foot Traffic
Clothing stores of all shapes and sizes have had to make adjustments for the 2020 holiday shopping season, typically starting with Black Friday. Not only have they had to change… Read More ››
November 9, 2020
Statistics Reveal the Best Geofencing Tactics to Grow Your Business
Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results. Reveal Mobile recently surveyed 116 digital marketers at… Read More ››
September 1, 2020
Webinar – COVID Summer: How Restaurants, Gyms and Clothing Retailers Weathered the Storm
As cities across the U.S. have been impacted by the COVID-19 pandemic, retailers have re-opened in fits and starts across the country. To understand the impact of the pandemic on… Read More ››
August 21, 2020
Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising
Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››
June 30, 2020
Webinar: How Digital Ad Agencies Use Location Data to Understand, Reach and Convert Consumers
Join us Tuesday July 14 at 2 ET / 11 PT In this 30 minute webinar, the Reveal Mobile team provides a comprehensive look at how large digital advertising agencies… Read More ››
May 28, 2020
How COVID-19 is Affecting Foot Traffic at Grocery Stores
Since the COVID-19 outbreak began, numerous articles have been published showing how foot traffic to various locations has changed. Using location data from mobile devices, organizations as diverse as the… Read More ››
