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Showing posts with the category of: Industry Insights ()

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Growth in geofencing, geotargeting and location-based marketing

April 30, 2021

Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing

Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››

Geofencing marketing, Industry Insights, Location-Based Marketing, Research / Analysis, Social Media Advertising
Faneuil Hall marketplace tourist shoppers

December 29, 2020

Where Travelers to the Top U.S. Tourist Destinations Eat and Shop 

2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››

Industry Insights, Research / Analysis

December 16, 2020

Infographic: The State of Geofencing Marketing

What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››

Geofencing marketing, Industry Insights
Geofencing Marketing Report

November 9, 2020

How Agencies and Brands Use Geofencing Marketing to Grow Their Business

Updated 4/25/2022 Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results.  Digital marketers see opportunities for geofencing… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis
Location-Based Marketing Benchmark Report

August 21, 2020

Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising

Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››

Industry Insights, Location-Based Marketing, Research / Analysis
Consumer retail foot traffic during covid-19 chart

May 5, 2020

Consumer Retail Foot Traffic During COVID-19

Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››

Industry Insights, Research / Analysis
Woman walking across cross walk

March 10, 2020

Three Ways to Solve for Foot Traffic Attribution

Tying ads to online conversions, purchases, and sales is simple and straightforward. Most ad platforms display these metrics on their dashboard home pages. They show you your ad spend per… Read More ››

Foot Traffic & Attribution, Industry Insights
Man looking at computer screen

January 30, 2020

How To Reliably Solve For Foot Traffic Attribution

Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››

Foot Traffic & Attribution, Industry Insights
Polygon around Yankee Stadium

January 24, 2020

Location Data Fireside Chat with CPO Andy Schrader: Five Questions to Ask When Shopping for Location-Based Marketing Software

Location data is valuable only when it’s reliable and scalable. Being able to target coffee drinkers who have been inside a Starbucks: very valuable. Trying to target coffee drinkers who… Read More ››

Industry Insights, Location-Based Marketing, Privacy
2020 Trends in Location-Based Advertising

January 20, 2020

Top Trends in Location-Based Advertising for 2020

Reveal Mobile recently produced a webinar featuring four location data industry experts who shared key trends, insights and predictions for location-based marketing and advertising in 2020.  The discussion covered location… Read More ››

Industry Insights, Location-Based Marketing, Privacy, Research / Analysis
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