Nearly 90 percent of marketers use location data in campaigns.
This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT Local.
“The need to drive outcomes for digital ad players is amplified by consumer experience shifts that create the opportunity to align what is right for the industry with what consumers expect— relevant, non-disruptive and personalized advertising.” – IAB Outlook: 2021 Digital Ad Ecosystem
The full infographic covers:
- The top 5 industries where marketers use geotargeting
- The top ad channels marketers use to drive in-store sales
- The top 8 ad channels marketers use for geofencing marketing campaigns
- The top 3 use cases for geofencing marketing
- And much more
Infographic Sources: eMarketer, Reveal Mobile, Mobile Marketer, BIA/Kelsey, IAB