Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing marketing software used by ad agencies, media companies, brands and retailers across North America.
With exposure-based foot traffic attribution, all VISIT Local customers can confidently measure actual campaign performance by tying ad views to in-store foot traffic.
This new feature, available in VISIT Local, lets Reveal Mobile customers know who visited a retail location as a result of being served a pixeled ad, providing a more accurate view into return on ad spend during and after advertising campaigns.
Daily updates to attribution give marketers the opportunity to adjust campaigns mid-flight, further maximizing the advertising investment.
VISIT Local’s proprietary POI database also enables marketers to see campaign impact among three cohorts: existing customers, competitors’ customers, and new customers who were not previously in-market.
“Being able to know if an ad drove foot traffic to a specific location has been the domain of only the largest agencies and brands, and it’s been a considerable expense for advertisers,” said Brian Handly, CEO of Reveal Mobile. “VISIT Local has leveled the playing field. We are democratizing attribution. Now smaller agencies, media companies and advertisers of any size can prove return on ad spend with pixel-based attribution built right in to our self-serve geofencing marketing platform.”
For a demo of VISIT Local and pixel-based attribution reports for geofencing marketing, contact us.
About Reveal Mobile
Reveal Mobile provides customizable geofencing marketing solutions to digital agencies, brands, retailers and media companies. Creator of VISIT Local, VISIT Match 360 and VISIT Data, the company’s award-winning products allow companies of any size to leverage location data to understand, reach and measure the right audiences. Reveal Mobile is CCPA and GDPR compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC.