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Showing posts with the category of: Geofencing marketing ()

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June 7, 2021

Geofencing vs Geo Conquesting – Which One is Best?

As consumers start coming back to brick-and-mortar retailers, marketers are scrambling to drive traffic to their particular stores. In a marketplace saturated with ads, how do you ensure your target… Read More ››

Geo conquesting, Geofencing marketing
growth in geofencing

April 30, 2021

Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing

Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››

Geofencing marketing, Industry Insights, Location-Based Marketing, Research / Analysis, Social Media Advertising
locations

March 11, 2021

How Geofencing Advertising Can Benefit Your Business

Nearly everyone has a smartphone and carries it with them just about everywhere. This device that we rely on to get places, buy things, plan our day, and communicate with… Read More ››

Geofencing marketing
geo conquesting

February 22, 2021

What is Geo Conquesting Marketing and How to Do It

MarTechSeries says that brand loyalty is up for grabs — 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of… Read More ››

Geo conquesting, Geofencing marketing, Location-Based Audience Ideas

February 16, 2021

Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing

Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››

Company News, Foot Traffic & Attribution, Geofencing marketing
Solving-for-Foot-Traffic-Attribution-banner

January 20, 2021

Case Study: Solving for Foot Traffic Attribution

Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››

Foot Traffic & Attribution, Geofencing marketing
the-state-of-geofencing-marketing

December 16, 2020

Infographic: The State of Geofencing Marketing

What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››

Geofencing marketing, Industry Insights
Illustration_Competitors

4 Trusted Tips for the Best Location-Based Marketing Campaigns

When it comes to geofencing marketing, there are as many uses as there are businesses. We work with agencies, brands and media companies around the U.S., and we see the… Read More ››

Geofencing marketing, Location-Based Audience Ideas
Foot Traffic to Top 10 Clothing Retailers

December 14, 2020

Discounts Drove Black Friday Foot Traffic

Clothing stores of all shapes and sizes have had to make adjustments for the 2020 holiday shopping season, typically starting with Black Friday. Not only have they had to change… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis
Worksheet

November 30, 2020

Geofencing Marketing Template

When designing your custom audience within your geofencing marketing tool, there are three tried and true segments to target. You want to retarget current customers, geoconquest to win over new… Read More ››

Geofencing marketing, Location-Based Audience Ideas
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