September 12, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Many restaurant brands have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. But how are they getting the word out efficiently? Ad… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

June 10, 2022

3 Ideas for Location-Based Audiences in Q3 and Q4

Fall is a popular time for advertisers to ramp up their spending, starting with the back-to-school sales and ending with holiday shopping mania.  As more advertisers increase their use of… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

February 17, 2022

The Complete Guide to Using Geotargeting to Get Customers Into Stores

Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals  Selling Geofence Marketing to Stakeholders  Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas, Social Media Advertising

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

March 1, 2021

What is Location Based Advertising?

Brick-and-mortar businesses are always on the lookout for ways to increase foot-traffic to their physical stores. Mobile advertising lends itself to accurately targeting customers who are within a close distance… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

February 22, 2021

What is Geo Conquesting Marketing and How to Do It

MarTechSeries says that brand loyalty is up for grabs — 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of… Read More ››

Geo conquesting, Geofencing marketing, Location-Based Audience Ideas

December 16, 2020

4 Trusted Tips for the Best Location-Based Marketing Campaigns

When it comes to geofencing marketing, there are as many uses as there are businesses. We work with agencies, brands and media companies around the U.S., and we see the… Read More ››

Geofencing marketing, Location-Based Audience Ideas