Company & Industry Insights
Blog
Showing posts with the category of: Location-Based Audience Ideas ()
Filter by
November 30, 2020
Geofencing Marketing Template
When designing your custom audience within your geofencing marketing tool, there are three tried and true segments to target. You want to retarget current customers, geoconquest to win over new… Read More ››
November 20, 2020
Geofencing Marketing to Drive Occupancy in Multi-Family
When talking to directors of marketing and operations executives in the multi-family industry, many have not yet heard of the sheer power of geofencing and geotargeted audiences for driving occupancy. … Read More ››
November 6, 2020
Geofencing Marketing for the Holidays
How to move your in-store shoppers online for holiday shopping U.S. retail sales for the holiday season will reach $1.013 trillion, up 0.9 percent from last year, but brick-and-mortar retail… Read More ››
June 29, 2020
Case Study: Geofencing Advertising to Win New Customers and Gain Market Share
Using VISIT Local to target highly relevant audiences at a lower cost. Case study powered by VISIT Local. Background Brand Equation is a full-service digital marketing agency that works… Read More ››
June 23, 2020
How to Make the Most of Paid Media Right Now
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers and the agencies that work… Read More ››
April 10, 2020
Finding High-Intent Audiences When Foot Traffic is Down
There are times when in-store foot traffic declines, the COVID-19 outbreak being a stark example of such a time. Even when people are less likely to go shopping, there are… Read More ››
November 25, 2019
Case Study: A Win for Statewide Water Funding
Reaching sports fans to drive site traffic and a yes vote for a state ballot initiative to fund state water plans. Customer Overview A full-service digital advertising agency based in… Read More ››
October 14, 2019
The Solution to Dwindling Returns on Facebook Lookalike Audiences: Location Data
Facebook continues its reign as most popular places to advertise by making it easy for marketers to boost posts and sponsor content. However, there appears to be trouble in Facebookville,… Read More ››
August 22, 2019
Case Study: Audiences and Attribution for Amusement Parks
Forward-thinking agency, Plunge Digital, worked with Magic Springs Theme and Water Park to reach and measure visitors for the July 4th holiday, making creative use of location-based marketing and analytics…. Read More ››
August 21, 2019
An Out-Of-Home Case Study
A unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign. Introduction mobilads is a data driven out-of-home advertising company. They wrap rideshare vehicles with… Read More ››
