March 21, 2023

Reveal Mobile’s Privacy Leadership: Always Do the Right Thing

Privacy First When it comes to location data, there is no issue more sensitive or more important than privacy. Tracking consumers’ locations makes all kinds of useful products and services… Read More ››

Industry Insights, Location-Based Marketing, Privacy

September 12, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Many restaurant brands have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. But how are they getting the word out efficiently? Ad… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

June 10, 2022

3 Ideas for Location-Based Audiences in Q3 and Q4

Fall is a popular time for advertisers to ramp up their spending, starting with the back-to-school sales and ending with holiday shopping mania.  As more advertisers increase their use of… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

February 17, 2022

The Complete Guide to Using Geotargeting to Get Customers Into Stores

Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

February 15, 2022

Facebook’s New Policies for Custom Audiences

As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies  Agencies and advertisers… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

May 28, 2021

Location-Based Marketing Platform – Your Ultimate Guide

Here’s everything you need to know about the essential features and benefits of having a solid location-based marketing platform.  As a marketing agency, one of your goals is to help… Read More ››

Location-Based Marketing

April 30, 2021

Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing

Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››

Geofencing marketing, Industry Insights, Location-Based Marketing, Research / Analysis, Social Media Advertising