July 27, 2023

Analyzing the Performance of Marketing: In-Store and Out-of-Home Advertising

In today’s highly competitive business landscape, marketing plays a pivotal role in driving a company’s success. Two essential marketing strategies that businesses often employ are in-store advertising, which is part… Read More ››

June 9, 2023

Measuring Moving Out-of-Home Advertising

Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers Wrapped vehicles and taxi toppers are popular forms of OOH advertising that can be highly effective if done correctly. To measure… Read More ››

Measuring Out-of-Home Advertising

Out-of-home (OOH) advertising is a highly effective marketing strategy for businesses that want to reach a wider audience beyond the traditional digital and print media. OOH advertising refers to any… Read More ››

Conversion Metrics

The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising channels used. However, here are… Read More ››

How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising?

AI can be utilized in measuring campaign effectiveness in out-of-home advertising through various techniques and technologies. Here are some ways AI can be applied in this context: Computer Vision: AI-powered… Read More ››

June 10, 2020

Common Use Cases for VISIT Match

VISIT Match matches the real-world visitors to your locations, de-duplicates, anonymizes and cleanses the data.  We then add attributes important to your business. Whether its 10 or 10,000+ locations, we… Read More ››

January 22, 2020

Location Data Fireside Chat with CPO Andy Schrader: Digital Out-Of-Home Advertising

Digital and traditional out-of-home advertising are on a tear. The industry has fully embraced location data and is seeing new, unprecedented value from billboards and display screens. Brands like Lamar,… Read More ››