Company & Industry News


Showing posts with the category of: Research / Analysis ()

Filter by


September 9, 2021

Are NFL Sponsorships Worth It?

As a follow up to our article showing whether major league sports sponsorships are worth it, which covered the NBA, MLB and NHL, we put together an article fully dedicated… Read More ››

Company News, Research / Analysis
Digital Agency

August 26, 2021

It’s The Best & Worst Time to Be a Digital Agency

There’s no shortage of articles highlighting the challenges that digital marketing and ad agencies face today. They are under pressure to deliver data-driven insights about the customer journey, measurement and… Read More ››

Research / Analysis
Growth in geofencing, geotargeting and location-based marketing

April 30, 2021

Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing

Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››

Geofencing marketing, Industry Insights, Location-Based Marketing, Research / Analysis, Social Media Advertising
Faneuil Hall marketplace tourist shoppers

December 29, 2020

Where Travelers to the Top U.S. Tourist Destinations Eat and Shop 

2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››

Industry Insights, Research / Analysis
Geofencing Marketing Report

November 9, 2020

How Agencies and Brands Use Geofencing Marketing to Grow Their Business

Updated 4/25/2022 Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results.  Digital marketers see opportunities for geofencing… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis
Location-Based Marketing Benchmark Report

August 21, 2020

Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising

Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››

Industry Insights, Location-Based Marketing, Research / Analysis

June 23, 2020

How to Make the Most of Paid Media Right Now

During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers and the agencies that work… Read More ››

Location-Based Audience Ideas, Research / Analysis
Geofencing Marketing

June 10, 2020

Common Use Cases for VISIT Match

VISIT Match matches the real-world visitors to your locations, de-duplicates, anonymizes and cleanses the data.  We then add attributes important to your business. Whether its 10 or 10,000+ locations, we… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Out-of-Home, Research / Analysis
Consumer retail foot traffic during covid-19 chart

May 5, 2020

Consumer Retail Foot Traffic During COVID-19

Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››

Industry Insights, Research / Analysis
2020 Trends in Location-Based Advertising

January 20, 2020

Top Trends in Location-Based Advertising for 2020

Reveal Mobile recently produced a webinar featuring four location data industry experts who shared key trends, insights and predictions for location-based marketing and advertising in 2020.  The discussion covered location… Read More ››

Industry Insights, Location-Based Marketing, Privacy, Research / Analysis
1 / 3