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June 2, 2022
Rethinking Mobile Advertising Trends: Maximizing ROI
Having a singular focus on maximizing the ROI of mobile advertising encourages the wrong behavior. Since the banner ad made its debut, digital publishers have been doing everything they can… Read More ››
June 1, 2022
Black Friday Shopping Foot Traffic Trends
Black Friday Shopping Foot Traffic Trends To shed light on how the epic shopping day of Black Friday is changing, we’ve pulled together a few of our own statistics, as… Read More ››
March 29, 2022
Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing
Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››
September 9, 2021
Are NFL Sponsorships Worth It?
As a follow up to our article showing whether major league sports sponsorships are worth it, which covered the NBA, MLB and NHL, we put together an article fully dedicated… Read More ››
August 26, 2021
It’s The Best & Worst Time to Be a Digital Agency
There’s no shortage of articles highlighting the challenges that digital marketing and ad agencies face today. They are under pressure to deliver data-driven insights about the customer journey, measurement and… Read More ››
April 30, 2021
Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing
Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››
December 29, 2020
Where Travelers to the Top U.S. Tourist Destinations Eat and Shop
2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››
November 9, 2020
How Agencies and Brands Use Geofencing Marketing to Grow Their Business
Updated 5/25/2022 Geofencing marketing has earned its place in the digital marketing mix through the establishment of best practices and consistently driving reliable results. Digital marketers see opportunities for geofencing… Read More ››
August 21, 2020
Location-Based Marketing Benchmark Report: How Digital Marketers Use Location Data in Advertising
Location-based marketing is a rapidly evolving practice. Investment in geotargeted ads is growing at 40 percent, making it one of the fastest growing areas of digital marketing. There’s good reason…. Read More ››
June 23, 2020
How to Make the Most of Paid Media Right Now
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers and the agencies that work… Read More ››
