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June 10, 2020
Common Use Cases for VISIT Match
VISIT Match matches the real-world visitors to your locations, de-duplicates, anonymizes and cleanses the data. We then add attributes important to your business. Whether its 10 or 10,000+ locations, we… Read More ››
May 5, 2020
Consumer Retail Foot Traffic During COVID-19
Here at Reveal Mobile, we collect privacy-compliant location data from mobile phones and match it to our proprietary point-of-interest database of more than 12 million businesses. This aggregated GPS data… Read More ››
January 20, 2020
Top Trends in Location-Based Advertising for 2020
Reveal Mobile recently produced a webinar featuring four location data industry experts who shared key trends, insights and predictions for location-based marketing and advertising in 2020. The discussion covered location… Read More ››
October 3, 2019
How Advertisers Allocate Holiday Ad Spend
We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well,… Read More ››
August 22, 2019
Case Study: Audiences and Attribution for Amusement Parks
Forward-thinking agency, Plunge Digital, worked with Magic Springs Theme and Water Park to reach and measure visitors for the July 4th holiday, making creative use of location-based marketing and analytics…. Read More ››
August 21, 2019
An Out-Of-Home Case Study
A unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign. Introduction mobilads is a data driven out-of-home advertising company. They wrap rideshare vehicles with… Read More ››
July 8, 2019
A Glossary of Geotargeting Terms
Whether a new agency or an experienced brand, marketers can easily stay up to date on the industry’s vernacular, acronyms and what location-based marketing is all about. Here is a… Read More ››
February 1, 2019
Holiday Shopping Trends – A Data Study
Consumers once again flocked to retail locations throughout the 2018 holiday shopping season. In our latest data study, we evaluated retail store foot traffic from Monday November 12th through Monday… Read More ››
September 18, 2018
Facebook to gain most from big holiday ad spend
Dive Brief: Digital advertising is the highest priority for 68% of the 260 owners and managers of businesses, including retailers, surveyed for the Reveal Mobile Holiday Advertising Forecast. Social media marketing… Read More ››
February 26, 2018
Foot traffic results from 3 quick-service restaurant campaigns
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns This article originally appeared on MarketingLand.com. Over the course of 2017, three advertising campaigns in the restaurant industry caught our… Read More ››
