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Showing posts with the category of: Foot Traffic & Attribution ()
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October 8, 2020
Are Major League Sports Sponsorships Worth It?
Sports fans all across the U.S. were heartbroken when their teams were forced to end their seasons prematurely in March 2020 due to the COVID-19 pandemic. The two major U.S…. Read More ››
September 17, 2020
Reveal Mobile Launches New Product that Uncovers Customer Journey for Consumer Brands
NEW YORK and RALEIGH, NC, (Sept. 17, 2020) – Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new… Read More ››
August 4, 2020
Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers
NEW YORK and RALEIGH, NC, (Aug. 4, 2020) – Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing, today announced a collaboration that… Read More ››
June 10, 2020
Common Use Cases for VISIT Match
VISIT Match matches the real-world visitors to your locations, de-duplicates, anonymizes and cleanses the data. We then add attributes important to your business. Whether its 10 or 10,000+ locations, we… Read More ››
January 22, 2020
Location Data Fireside Chat with CPO Andy Schrader: Digital Out-Of-Home Advertising
Digital and traditional out-of-home advertising are on a tear. The industry has fully embraced location data and is seeing new, unprecedented value from billboards and display screens. Brands like Lamar,… Read More ››
October 11, 2019
Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future
Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future The out-of-home industry is undergoing a state of transformation with the advent of digital out-of-home (DOOH). When you fill… Read More ››
August 22, 2019
Case Study: Audiences and Attribution for Amusement Parks
Forward-thinking agency, Plunge Digital, worked with Magic Springs Theme and Water Park to reach and measure visitors for the July 4th holiday, making creative use of location-based marketing and analytics…. Read More ››
August 21, 2019
An Out-Of-Home Case Study
A unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign. Introduction mobilads is a data driven out-of-home advertising company. They wrap rideshare vehicles with… Read More ››
July 29, 2019
Reveal Mobile Expands Point-of-Interest Database With Canadian Businesses
In response to growing demand, Reveal Mobile, a leader in location-based marketing and foot traffic attribution, announces the expansion of their proprietary “Point of Interest” (POI) database to now include… Read More ››
July 8, 2019
A Glossary of Geotargeting Terms
Whether a new agency or an experienced brand, marketers can easily stay up to date on the industry’s vernacular, acronyms and what location-based marketing is all about. Here is a… Read More ››
