Smarter ad campaigns start here

The Campaign Measurement and Foot Traffic Attribution Platform

Prove the impact of your digital and offline campaigns with foot traffic attribution and deliver a higher return on ad spend with Reveal Mobile.

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Location Targeting
Blog Post May 29, 2022

What Is Location-Based Marketing?

…also known as geoconquesting. Reaching the audiences for seasonal or time-specific events, such as state fairs, renaissance fairs, and conferences. E-commerce companies finding shoppers that visit their competitors’ brick &…

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
VISIT Local Free
Blog Post May 19, 2020

Reveal Mobile Launches VISIT Local Free for Marketers and Advertisers to Understand and Reach Audiences

for any location and download the visitors to those locations to use for targeting in digital campaigns. The downloadable location-based audiences are privacy-compliant and ready to be used as a…

Company News
TikTok logo
Blog Post July 12, 2021

Conquering TikTok Ads – What Agencies and Retailers Need to Know

…could include producing your own music, coming up with a challenge, or really anything that is interesting and repeatable. The advantage to creating your own trend is that you’re in…

Social Media Advertising
Frankly partners with Reveal Mobile and Krux for Data as a service platform
Blog Post September 2, 2016

Frankly Partners With Reveal Mobile & Krux for Data-as-a-Service Platform

…participating in the Frankly Data program, please emailadvertising@franklyinc.com. About Krux Krux helps companies worldwide deliver more valuable, more personalized marketing, media, and commerce experiences. Krux’s cloud-based data platform (DMP) operates…

Company News
page

Press

Local Audience Targeting
Blog Post April 24, 2017

Announcing Social Direct

…Local Targeting – Search by city and then search further by Points of Interest or even a specific address in the selected city; GeoFencing – Target a search even further…

Company News
Blog Post March 16, 2015

StepLeader Launches Reveal, a Mobile Audience Analytics Platform, Along With DoApp Partnership and Platform Sale

…pre-registering for the public beta can sign up at bit.ly/revealpublicbeta, which launches in Spring 2015. More about StepLeader at http://www.stepleaderdigital.com More about Reveal at https://www.revealmobile.com More about DoApp at http://www.doapps.com

Company News
Blog Post July 7, 2015

Reveal Mobile Raises $750K In Oversubscribed Round To Further Mobile Audience Analytics Platform

…advertising revenue. Learn more at https://www.revealmobile.com About The Investors Alerion Ventures: https://alerion.ventures/ Bull City Venture Partners: https://bcvp.com Capitol Broadcasting Company: http://www.capitolbroadcasting.com IDEA Fund Partners: http://ideafundpartners.com/ River Cities Capital Funds: http://rccf.com

Company News
Tie TikTok Ads to Store Foot Traffic
Blog Post December 12, 2022

How to Connect TikTok to Foot Traffic at Brick and Mortar Stores

…typical digital advertising channel. https://www.tiktok.com/@revealmobile/video/7174489167219428650 The potent combination of fast-growing audiences and an influx of ad dollars means scores of marketers are reaching and converting their target audiences on TikTok…

Custom Audiences, Foot Traffic & Attribution, Geofencing marketing, Social Media Advertising
Inc. 5000 List logo
Blog Post August 16, 2022

Reveal Mobile Makes Inc. 5000 List Second Year in a Row

…out of home companies. Creator of VISIT Local, the company’s award-winning platform allows companies of any size to leverage location data to understand, reach and measure the right audiences. Mira,…

Company News
Location Targeting
Blog Post February 26, 2018

Foot traffic results from 3 quick-service restaurant campaigns

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns This article originally appeared on MarketingLand.com. Over the course of 2017, three advertising campaigns in the restaurant industry caught our…

Foot Traffic & Attribution, Research / Analysis
Illustration of iPhone with social icons surrounding it
Blog Post February 13, 2023

Facebook, Instagram, TikTok: Using the Big Three to Drive Store Traffic

…Reels tab. On TikTok, users are served videos immediately when they open the app, but Instagram users have to actively search out Reels. This difference plays a huge role in…

Social Media Advertising
Blog Post May 4, 2020

What you can do with this audience

This blog post provides guidance for audiences available in VISIT Local Free. Try VISIT Local Free.   Now that you have seen the foot traffic to the locations you care…

Custom Audiences
growth
Blog Post June 23, 2020

How to Make the Most of Paid Media Right Now

…late nineteen-twenties, these two companies – Kellogg’s and Post – dominated the market for packaged cereal. It was still a relatively new market: ready-to-eat cereal had been around for decades,…

Location-Based Audience Ideas, Research / Analysis
Inc. 5000 List logo
Blog Post August 17, 2021

Reveal Mobile Ranks No. 1362 on the 2021 Inc. 5000

…retailers, brands, and media and entertainment companies. Creator of VISIT Local, the company’s award-winning product allows companies of any size to leverage location data to understand, reach and measure the…

Company News
How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals
Blog Post November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

…a core audience based on some demographics and interests. The struggle is real. Now, when it comes to interests targeting, it may not always be the most accurate. For example,…

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas, Social Media Advertising
Location-Based Marketing FAQ
Blog Post May 17, 2019

Location-Based Marketing FAQs

…serving ads in real-time, which is more commonly known as geofencing campaigns. Geoconquesting refers to serving ads to people when they are currently in, or were previously in, a competitor’s…

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
geo location on a phone
Blog Post March 29, 2021

What is Geotargeting? The Ultimate Guide to Geotargeting Marketing

competitive edge to geoconquest these customers. As an example, if you advertise for a restaurant chain, you advertise to customers who visit your competitors’ locations. Download the full audiences and

Location-Based Marketing
White paper: How advertisers allocate holiday ad spend - 2019 survey results
Blog Post October 3, 2019

How Advertisers Allocate Holiday Ad Spend

…so we have the unique ability to compare 2019 ad spending trends to last year.   1. During the holidays, my advertising budget (or my clients’ ad budget): Our research

Research / Analysis
Using geotargeting in marketing campaigns
Blog Post July 14, 2020

Reveal Mobile in Q2 2020: Coronavirus, Collaboration and Customers

…Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News
Foot traffic attribution and the Digital Marketer banner
Blog Post January 19, 2022

Foot Traffic Attribution and the Digital Marketer

…be difficult to ascertain, which we’ll solve in the coming pages.   Case Study: Solving for Foot Traffic Attribution A major media company worked with their retail client to run…

Foot Traffic & Attribution
CPG audience targeting
Blog Post November 6, 2021

How CPG Marketers Can Improve Audience Targeting

…reach their audience. Real-Time And Historical Location Data When advertisers first began using opted-in location data to serve geotargeted ads, the primary focus was on the real-time nature of the…

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Blog Post April 23, 2022

How to Use Mobile Analytics to Reach Your Audience

Portions of this post originally appeared on NetNewsCheck.com It’s likely that your executive team discussed your mobile strategy in the last month, week, day or hour. Somewhere in that exchange…

Social Media Advertising
Venture Atlanta 2020
Blog Post September 29, 2020

Reveal Mobile Selected as a Venture Atlanta 2020 Presenting Company

…CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com. For updates…

Company News, Location-Based Marketing
NC Tech Awards
Blog Post October 3, 2017

Reveal Mobile Selected as “Top 10 StartUps to Watch” for 2017 by NC Tech Awards

…customers to build valuable and privacy-compliant location-based audience segments for advertising on mobile apps and across social media. “For over 20 years, the NC Technology Association has celebrated companies, organizations…

Company News
A Facebook Custom Audience Case Study
Resource

A Facebook Custom Audience Case Study

Find out how one company found consumers that actively shopping for a mattress at retail locations, and then reach those users on Facebook….

Case Study
How many mobile devices can you see at the places I care about?
Blog Post April 3, 2020

How Many Mobile Devices Can You See at the Places I Care About?

and inaccurate.   When it comes to location data, we recommend you ask eight hard questions. Get the Guide.   Sources: eMarketer, Pew Research, Reveal Mobile Download the PDF  …

Location-Based Marketing
An example of the wrapped car from the VISIT Match mobilads case study
Blog Post August 21, 2019

An Out-Of-Home Case Study

A unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign.   Introduction mobilads is a data driven out-of-home advertising company. They wrap rideshare vehicles with…

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Research / Analysis
Geofencing vs Geo Conquesting - Which one is best?
Blog Post June 7, 2021

Geofencing vs Geo Conquesting – Which One is Best?

…the technology being used but has one key difference. Geo conquesting is the practice of placing geofences around the competition to target people who visit competitors’ businesses. Which one is…

Geo conquesting, Geofencing marketing
Melting ice
Blog Post March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app…

Location-Based Audience Ideas, Location-Based Marketing
Retail Marketing
Blog Post

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing

…monthly visitors is to e-commerce sites. Both sets of data (real world and digital) can be mined for determining what’s working and what isn’t as retailers compare their data to…

Foot Traffic & Attribution, Research / Analysis
Blog Post June 29, 2020

Case Study: Geofencing Advertising to Win New Customers and Gain Market Share

…Houk said.   Download the PDF   Want to learn more? Interested in learning more about location-based audiences, analytics and attribution for your own targeting and campaign needs? Contact us…

Location-Based Audience Ideas, Social Media Advertising
Out of home case study
Resource

An Out-Of-Home Case Study Powered by VISIT Match

This case study describes a unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign….

Case Study
Reveal Mobile Tapad Partnership
Blog Post August 4, 2020

Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers

…possible. For example, a marketer who wants to advertise for a chain of restaurants can easily target visitors of different competitors in different cities. Or a marketer who wants to…

Company News, Foot Traffic & Attribution, Location-Based Marketing
Unique users by location
Blog Post July 27, 2016

New Features Expand Location-Based Targeting

latest release now includes detailed analytics about the top locations that your audience visits, broken out by category. Seeing the actual locations that your audience visits most opens up many…

Company News, Location-Based Marketing
Graphic polygons place matching
Blog Post June 24, 2019

Reveal Mobile Launches Foot Traffic Attribution Solution

…The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News, Foot Traffic & Attribution, Location-Based Marketing
Faceboook lookalike audience
Blog Post October 14, 2019

The Solution to Dwindling Returns on Facebook Lookalike Audiences: Location Data

…a digital agency geotarget their clients’ current customers, but they could target competitive customers as well. Using location-based audiences, agencies can deliver ads to the customers of their competitors, with…

Location-Based Audience Ideas
MarTech Breakthrough Award for Best Geolocation Platform
Blog Post September 23, 2020

Reveal Mobile Wins MarTech Breakthrough Award for Best Geolocation Platform

…technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products. For more information, visit MarTechBreakthrough.com….

Company News, Location-Based Marketing
Geofencing Marketing
Blog Post June 10, 2020

Common Use Cases for VISIT Match

…an oil change or tire rotation.   Real Estate Developers Our customers in the real estate and home builder industries use location data to target home shoppers and calculate the…

Foot Traffic & Attribution, Location-Based Marketing, Out-of-Home, Research / Analysis
Geofencing Out of Home
Blog Post June 9, 2023

How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising?

…data from various sources, such as social media platforms, mobile apps, and third-party data providers, to gain a comprehensive understanding of campaign effectiveness. This involves analyzing real-time data, such as…

Out-of-Home
Ebook: Out of home attribution: How to measure retail's customer acquisition channel
Resource

Out of Home Attribution: How to Measure Retail’s Customer Acquisition Channel

Learn about the evolution of out of home advertising as well as forms of measurement to report on what matters most. This ebook includes two real-world examples of how companies…

How to profit from data on the location of mobile shoppers
Blog Post May 2, 2017

Shopper Insights from Mobile Location Data

…happening in the industry today is that more location data is being shared, across more companies, and for new purposes. Numerous companies like Swirl, inMarket, RetailMeNot and Shopkick forge partnerships…

Foot Traffic & Attribution, Location-Based Marketing
Blog Post August 15, 2016

Photofy Selects Reveal Mobile For Improved Mobile Location Accuracy

and names of places their audience visits in the real world. Photofy uses the enhanced location data in real-time to deliver the correct roster of geofilters, overlays and experiences to…

Company News
Share of global ad spend by medium
Blog Post June 2, 2022

Rethinking Mobile Advertising Trends: Maximizing ROI

…end goal, it’s not maximizing ROI, it’s maximizing user experience. Let’s look at some research that demonstrates these concepts in real-world contexts. Mobile Ad Spend Overtakes Desktop ZenithOptimedia published new…

Research / Analysis, Social Media Advertising
the-state-of-geofencing-marketing
Blog Post December 16, 2020

Infographic: The State of Geofencing Marketing

…the fastest-growing marketing strategies for agencies, brands, retailers and media companies. Location data and geofencing marketing advertising have definitely come into their own. Consumer perceptions 81% of Americans now have…

Geofencing marketing, Industry Insights
Reveal Mobile data privacy
Blog Post August 27, 2018

Privacy and Location-Based Marketing

…requires a consistent and thoughtful approach to privacy, and we’ve always taken this commitment seriously. That means ensuring both the privacy of people, as well as securing the data. Here’s…

Company News, Location-Based Marketing
Blog Post May 12, 2022

Reveal Mobile Launches New Self-Service Software Platform for Out of Home Measurement

…measurement platform is the latest innovation coming out of Reveal Mobile and Mira having joined forces to democratize attribution,” said Jon Frangakis, chief commercial officer at Reveal Mobile. “The Mira…

Company News
Geofencing Marketing Report
Blog Post November 9, 2020

How Agencies and Brands Use Geofencing Marketing to Grow Their Business

…are all-powerful elements in compelling shoppers to action. While the combinations of these elements are infinite, we wanted to know the most effective CTA used in location-based marketing. Other effective…

Geofencing marketing, Industry Insights, Research / Analysis
Tapping into quality leads for a high-end consumer product case study powered by visit local
Blog Post May 26, 2020

Case Study: Tapping Into Quality Leads for a High-End Consumer Product

…their target market more efficiently and provide the sales team with a greater volume of qualified opportunities for their premium social grilling products. Download the PDF   Interested in learning…

Location-Based Marketing, Social Media Advertising
Magic springs amusement ride
Blog Post August 22, 2019

Case Study: Audiences and Attribution for Amusement Parks

…in the audience reached during the campaign. Because of this success, Plunge Digital has demonstrated an effective and measurable marketing solution, leading to more repeat business.   Download the PDF

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Research / Analysis
Questions marketers and advertisers need to ask before buying location data
Blog Post January 13, 2020

Questions Marketers and Advertisers Need to Ask Before Buying Location Data

…on individual locations, eliminating all others if desired.     We welcome your feedback on this guide. Please contact us to suggest improvements and additional questions. Download the PDF  …

Industry Insights
Lines in a mall
Blog Post April 10, 2020

Finding High-Intent Audiences When Foot Traffic is Down

…Marketing To Drive Take-Out Sales“. And for more of how agencies and advertisers are using location-based marketing during the COVID-19 outbreak, read “Geotargeting During Trying Times“. Download the PDF  …

Location-Based Audience Ideas
A win for statewide water funding: A case study powered by visit local
Blog Post November 25, 2019

Case Study: A Win for Statewide Water Funding

…CTR across all campaign efforts. Thanks to their targeting and education efforts, the ballot initiative passed by a clear margin.     Download the PDF of this case study here….

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing
Retail Visitation Patterns Holidays 2018
Blog Post February 1, 2019

Holiday Shopping Trends – A Data Study

Consumers once again flocked to retail locations throughout the 2018 holiday shopping season. In our latest data study, we evaluated retail store foot traffic from Monday November 12th through Monday…

Foot Traffic & Attribution, Research / Analysis
Blog Post February 17, 2022

The Complete Guide to Using Geotargeting to Get Customers Into Stores

…marketing and geotargeting is the ability to build audiences of past visitors. Welcome them back by offering them deals on their favorite comfort meal, or enticing them with the latest

Location-Based Audience Ideas, Location-Based Marketing
Resource

Podcast: Everything You Didn’t Know Was Possible in Location-Based Marketing

In this episode, the Reveal Mobile marketing team explains the foundation of location-based marketing as the 3 legs of a stool, gives us free location-based marketing campaign ideas, and gives…

Podcast
Geofencing for restaurants
Blog Post September 12, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

…Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and even LinkedIn accept mobile ad IDs for building custom audiences. Using example locations, three Olive Garden restaurants in the Austin, TX area have…

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
2018 Holiday Advertising Forecast
Resource

2018 Holiday Advertising Forecast

White Paper
Reveal Mobile logo
Blog Post April 28, 2020

Reveal Mobile Awarded New Patent and Closes on New Round of Funding

…Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News
Reveal Mobile logo
Blog Post September 22, 2017

Improving Our Business Processes

…regulations. The key takeaway here is that we have always been, and always will be, committed to transparency and privacy protection when it comes to data collection of any kind….

Company News
Blog Post September 10, 2021

How to Use Geofencing in a Social Media Campaign

…exactly who your competitors are? In the example here, we’re taking a look at the high-end burger chain BurgerFi. With geofencing software, we can see that BurgerFi’s biggest competitors are…

Geofencing marketing, Social Media Advertising
page

About

Glossary open
Blog Post July 8, 2019

A Glossary of Geotargeting Terms

…during and after campaigns are run. Proving true attribution is complex and difficult to achieve. Geoconquesting Geoconquesting is when marketers create audiences from visitors of competitive locations with the intention…

Foot Traffic & Attribution, Location-Based Marketing, Research / Analysis
page

Retail

Phone Screen
Blog Post June 19, 2019

Location-Based Marketing: What Works and What Doesn’t

…visitors of Savannah, GA, to visit their location instead next summer. Ecommerce companies Marketers at ecommerce companies and consumer packaged goods (CPG) companies can also use location-based marketing in certain…

Location-Based Marketing
Sinclair Broadcast Group
Blog Post September 30, 2015

Reveal Mobile and Sinclair Broadcast Group Partner For Mobile Audience Data and Ad Targeting

…development kit (SDK) resides inside mobile apps, allowing any app publisher or media company to understand and target their mobile audience. Their patent-pending algorithms evaluate latitude and longitude of opted-in…

Company News
Blog Post September 11, 2015

Reveal Mobile Hires Ad Tech Veteran Andy Schrader as Chief Product Officer

and led product teams across multiple companies. He most recently oversaw the real-time bidding and data infrastructure technology stack for Appia, which was recently acquired by Digital Turbine. Brian Handly,…

Company News
Reveal Mobile logo
Blog Post January 13, 2020

Reveal Mobile’s 2019 Year in Review

company is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News
Whitepaper: Location-based marketing FAQs
Resource

Location-Based Marketing FAQs

In this guide, Reveal Mobile provides marketing professionals with answers to their most commonly asked questions about location-based marketing….

Article, White Paper
Solving for Foot Traffic Attribution banner
Resource

Case Study: Solving for Foot Traffic Attribution

A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations….

Case Study
Worksheet
Blog Post November 30, 2020

Geofencing Marketing Template

…your way to building a powerful, high-intent audience. While thinking about these segments, keep in mind your campaign goals. Are you trying to increase customer retention or beat the competition?…

Geofencing marketing, Location-Based Audience Ideas
Store illustration
Blog Post April 13, 2021

5 Ways to Reliably Solve for Foot Traffic Attribution

…detailed reports, such as foot traffic by day and comparisons to your competitors’ in-store traffic. Pixel Tracking Advertisers can take foot traffic attribution powered by location data a step farther…

Foot Traffic & Attribution
WRAL News App
Blog Post December 4, 2015

WRAL Focuses on Mobile Revenue Growth With Reveal Mobile’s Audience Data

As their digital audience continues to shift towards consuming content on mobile, WRAL, owned by Capitol Broadcasting Company, launched mobile audience measurement across their family of mobile apps. By partnering…

Company News, Location-Based Marketing
Reveal Mobile is growing
Blog Post December 6, 2016

The 2016 Reveal Mobile Recap

…publishers. As we reflect back upon the last 12 months, the team made big strides. Revenue – one of the most important metrics for any new company to measure. We…

Company News
MarTech Breakthrough Award
Blog Post August 7, 2019

Reveal Mobile Wins “Best Location Based Marketing Platform” Award

…that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Today, marketers primarily focus on one component of mobile audience marketing –…

Company News, Location-Based Marketing
Blog Post August 21, 2017

Location Data & Protecting Consumer Privacy

…sharing. Reveal Mobile immediately updated the company’s software to make it completely obvious that no data would be sent or collected from devices that opt-out of data sharing. We posted…

Company News
page

Careers

Blog Post September 18, 2018

Facebook to gain most from big holiday ad spend

…their ad business to become a major component of their company’s revenue.” Compared to other platforms, like Facebook, Google and Instagram, Reveal Mobile reported that Amazon will get the lowest…

Company News, Research / Analysis, Social Media Advertising
Geofencing ad
Blog Post January 24, 2023

How to Run Geofencing Ads with a Programmatic Buy

…social platforms that are playing nice. Major media companies and other publishers are reprioritizing Google Ads so their digital properties are more open to advertisers making programmatic ad buys via…

Geofencing marketing
Digiday Technology Award Finalist
Blog Post October 15, 2020

Reveal Mobile Selected as Finalist for Digiday Technology Award

…Platform” from MarTech Breakthrough in 2019. This latest recognition from Digiday, whose audience comprises senior media and marketing executives at top brands, retailers, agencies and publishers, secures Reveal Mobile’s position…

Company News, Location-Based Marketing
page

Sitemap

Blog Post August 11, 2022

Reveal Mobile Wins MarTech Breakthrough Award for Best Location Based Marketing Platform

…marketing and attribution solutions to ad agencies, retailers, media, restaurants and out of home companies. Creator of VISIT Local, the company’s award-winning platform allows companies of any size to leverage…

Company News
Facebook Geo Conquesting and How to Use It In Your Agency
Blog Post April 26, 2021

Facebook Geo Conquesting and How to Use It In Your Agency

…geo conquesting provides your clients with a unique edge over their competitors. Ready to steal business from your competitors? Get your free demo of VISIT Local to see how our…

Geo conquesting
How to find your mobile ad ID
Blog Post April 4, 2022

How to Find the Mobile Ad ID on Apple and Android Devices

…third-party app. There are several free apps available on the App Store that allow you to know your device’s IDFA. You can see those apps here. Android Device Google’s mobile…

Company News
Personalized Ads
Blog Post January 17, 2020

Location Data Fireside Chat with CPO Andy Schrader: CCPA

…nationwide. It’s tricky to run a company that has to comply with 50 different state privacy laws. One is better. I can hear what you’re thinking: “If CCPA is complicated…

Industry Insights, Location-Based Marketing, Privacy
Polygon around Yankee Stadium
Blog Post January 24, 2020

Location Data Fireside Chat with CPO Andy Schrader: Five Questions to Ask When Shopping for Location-Based Marketing Software

…in the software to known foot traffic. For example, you can compare the number of mobile devices seen, which correlates to location-based audience size, to the publicly reported number of…

Industry Insights, Location-Based Marketing, Privacy
2020 Trends in Location-Based Advertising
Blog Post January 20, 2020

Top Trends in Location-Based Advertising for 2020

…conversation. You can listen to the full 60-minute conversation for free. Location Privacy Andy: With CCPA and the iOS and Android changes, everybody is becoming more aware of how location…

Industry Insights, Location-Based Marketing, Privacy, Research / Analysis
apartment
Blog Post November 20, 2020

Geofencing Marketing to Drive Occupancy in Multi-Family

…this post, we outline additional strategies that go far beyond geotargeting competitive properties and describe campaign strategies to drive tours and occupancy more than you realized was possible.   Finding…

Location-Based Audience Ideas
Location-Based Marketing Platform
Blog Post May 28, 2021

Location-Based Marketing Platform – Your Ultimate Guide

…likely to secure this customer compared to those hairdressers that are further away. Another example of geotargeting in action is when a cafe is able to send a notification to…

Location-Based Marketing
illustrated woman picking bottles off a shelf
Blog Post September 22, 2021

How to Increase Retail Foot Traffic with Geofencing Ads

…build targeted audiences based on real places they visit. An established digital marketing solutions provider like Reveal Mobile can help you do that. It gives accurate location data to enable…

Geofencing marketing
Visit platform analytics
Blog Post November 7, 2018

Announcing Visit: A New Platform for Location-Based Marketing & Analytics

…foot traffic as a result of the campaigns. The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based…

Company News, Location-Based Marketing
locations
Blog Post March 11, 2021

How Geofencing Advertising Can Benefit Your Business

…location allows companies to truly narrow down their message and increase their reach to their audience, and even reach specific audiences they wouldn’t be able to otherwise. eMarketer research shows…

Geofencing marketing
page

Audiences

Faneuil Hall marketplace tourist shoppers
Blog Post December 29, 2020

Where Travelers to the Top U.S. Tourist Destinations Eat and Shop 

…Hertz fell 29%. The pandemic proved to be a devastating blow to Hertz, forcing the company to file for bankruptcy. Not all car rental companies suffered equally. The third most…

Industry Insights, Research / Analysis
Ikea
Blog Post October 22, 2020

How to Set Up Geofencing Marketing – The Ultimate Guide

Sometimes marketers make things more complicated than they need to be. What to prioritize. What to message. What to measure. When it comes to geofencing marketing campaigns, we like to…

Geofencing marketing
Case Study: Out of home attribution study for food delivery
Resource

Case Study: Out of Home Attribution Study for Personal Finance App

Rideshare out of home media company turns to Reveal Mobile to measure the impact of their moving billboard campaign….

Case Study
2021 Holiday Foot Traffic Report Top 10 Retailers
Resource

2021 Holiday Foot Traffic Report for Top 10 U.S. Retailers

We produced a foot traffic analysis for 10 of the most popular brick and mortar retailers in the U.S., which comprise a considerable portion of holiday sales….

Resource

Whitepaper: Out of Home Campaign Performance Report

Reveal Mobile has compiled a set of campaigns to illustrate what’s possible in setting and measuring goals for OOH ad campaigns….

White Paper
Growth in geofencing, geotargeting and location-based marketing
Blog Post April 30, 2021

Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing

…use for geofencing marketing campaigns The top 3 use cases for geofencing marketing And much more Download the Full Infographic   Infographic Sources: eMarketer, Reveal Mobile, Mobile Marketer, BIA/Kelsey, IAB…

Geofencing marketing, Industry Insights, Location-Based Marketing, Research / Analysis, Social Media Advertising
Report: how marketers are driving in store sales as pandemic restrictions are lifted
Resource

Let’s Go Shopping

White Paper
What Drives Instagram Advertising
Resource

What Drives Instagram Advertising

White Paper
Two Case Studies in Geotargeting
Resource

“Two Case Studies In Geotargeting” Webinar

Case Study, Webinar
Whitepaper: Quarterly retail foot traffic benchmarks
Resource

Quarterly Retail Foot Traffic Benchmarks

Webinar, White Paper
Finding elvis: blending location and customer audiences to reach elvis fans
Resource

Case Study: Finding Elvis

Case Study
White paper: How advertisers allocate holiday ad spend - 2019 survey results
Resource

How Advertisers Allocate Holiday Ad Spend

Reveal Mobile shares the results of their 2019 survey of how advertisers plan to allocate their holiday ad spend. Building upon the 2018 survey, the whitepaper will compare results from…

White Paper
Quick service success
Resource

Case Study: Quick Service Success

Case Study
Illustration_Competitors
Blog Post December 16, 2020

4 Trusted Tips for the Best Location-Based Marketing Campaigns

When it comes to geofencing marketing, there are as many uses as there are businesses. We work with agencies, brands and media companies around the U.S., and we see the…

Geofencing marketing, Location-Based Audience Ideas
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The Ultimate Facebook Ads Toolkit

We’ve put together this comprehensive, all-in-one Facebook advertising toolkit…

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Mobile advertising for small businesses
Blog Post August 21, 2018

5 Tips for Instagram Advertising for Small Businesses

company helps by combining geotargeting data with custom audiences to create relevant audience segments. This enables advertisers to reach their own shoppers, as well as their competitors, increasing the effectiveness…

Location-Based Marketing, Social Media Advertising
Using geotargeting in marketing campaigns
Blog Post September 17, 2020

Reveal Mobile Launches New Product that Uncovers Customer Journey for Consumer Brands

…Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News, Foot Traffic & Attribution, Location-Based Marketing
Reveal Mobile logo
Blog Post April 8, 2020

First Quarter of 2020 is One to Remember

company is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News
Privacy Leadership
Blog Post March 21, 2023

Reveal Mobile’s Privacy Leadership: Always Do the Right Thing

…when it comes to location data. We look forward to continuing and leading the conversation about location data privacy. We welcome your questions. Please reach out to us at privacy@revealmobile.com….

Industry Insights, Location-Based Marketing, Privacy
Reveal Mobile logo
Blog Post October 15, 2019

Reveal Mobile Reflects on a Successful Third Quarter

…The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com….

Company News
Geofencing-Marketing-for-the-Holidays-blog-banner
Blog Post November 6, 2020

Geofencing Marketing for the Holidays

…it’s important to support local retailers. With most retailers transitioning to e-commerce to meet customers’ needs, how can you make sure all of your or your clients’ potential customers know…

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas
SDK
Blog Post November 22, 2016

Reveal Mobile’s Minimal Impact to Battery Life

…the battery quickly? The sentiment boils down to: If our customers see us draining battery, they delete our app. We’ve lost them forever. Companies with SDKs will all claim their…

Company News
Network Advertising Initiative
Blog Post December 6, 2017

Reveal Mobile Joins the Network Advertising Initiative (NAI)

…digital privacy and security, including sitting on the Mobile Marketing Association’s Privacy Committee and the Internet Advertising Bureau’s Public Policy Committee. The company is also a member of the Future…

Company News
Smarties Award
Blog Post September 26, 2017

Two Awards in One Week

…level of acceptance, quality and performance is part and parcel of our company DNA. We will continue to improve our ecosystem across all facets, from the technology, to privacy compliance,…

Company News
Location analysis Reveal Mobile
Blog Post August 2, 2017

Reveal Mobile Awarded Broad Patent for Locating Mobile Devices and Building Profile Databases Using Beacon Proximity Activity

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a…

Company News
Blog Post November 18, 2016

Announcing mParticle and Reveal Mobile Integration

…beacons, including geotargeting audiences and proximity based push alerts. From our CEO Brian Handly, “We’re thrilled that mParticle added us to their data platform. We’re in good company. Most importantly,…

Company News
Blog Post October 11, 2016

A CEO’s Entrepreneurial Journey

…international expansion, fighting with giants, and ultimately a sale to Microsoft Taking on new challenges and markets with StepLeader Pivoting a company to a completely new direction, and what it…

Company News
Where else do Target visitors shop?
Blog Post August 1, 2016

Where Else Do Target & Walmart Visitors Shop?

…food locations, which may be influenced by these chains living inside Walmart locations. The two companies compared side-to-side gives us a better picture of the propensity to visit specific locations….

Foot Traffic & Attribution, Research / Analysis
Blog Post September 23, 2015

Reveal Mobile Selected as BIA/Kelsey “Future Star”

…Stars program gives us a platform to introduce elite emerging companies to our community of digital marketing leaders,” said BIA/Kelsey SMB Conference Chair Charles Laughlin, SVP and senior analyst, BIA/Kelsey….

Company News
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